For Procter & Gamble France, the agency Liquid Thread (Starcom Group) sought the help of My Love Affair to recruit the new spokeswoman for the “Always – UNESCO” program. French singer Amel Bent was chosen three years in a row to help call attention to the program’s latest initiative, entitled “Je, Tu, Elles,”a battle cry to promote literacy empowerment among women and young girls in Senegal, and to sensitize the broader public to their plight.

ClientAlwaysServicesGlobal campaignsYear2012

Subscribe to our newsletter

    UK Office (HQ)

    5A Bear Lane SE1 0UH Southwark London United Kingdom
    +44 20 3468 8757
    Registered in England and Wales under Company No. 07608885

    US Office

    My love Affair Corp.
    1002 Dean Street – Office 36D – Brooklyn – NY 11238
    O: +1 929 283 6784