Case study of the sound design by Jean Michel Jarre, explained by HSBC's Global Head of Brand, Andrea Newman.
Jean Michel Jarre was invited in Shanghai for the launch of HSBC’s Jade Center. He shared his thoughts and inspiration of composing HSBC’s sound identity.
HSBC Jean Michel Jarre
HOW TO CREATE THE SOUND OF A MULTI-MILLION POUND GLOBAL BRAND?
My Love Affair has fully designed and orchestrated the collaboration between Jean-Michel Jarre and HSBC from the initial Global Strategy to the delivery of all sonic, digital, guidelines and creative video assets.
We have partnered with world-renowned artist Jean-Michel Jarre to create a full sound identity for HSBC, from the sound signature to a bespoke musical piece that people across the globe will associate with the brand.
A pioneer of electronic music who has sold over 80 million records, Jarre has created various versions of the sound identity to be used for different moments or moods, and across multiple platforms.
“TOGETHER WE THRIVE”: A SOUND SIGNATURE AND 7 DIFFERENT EDITS
My Love Affair has devised the strategy for 66 countries across the globe reflecting the Brand personality for all consumer touch points:
– Sound signature
– 7 expressions of the musical piece
– Sound effects
– Sonic Brand Book
– Video Behind The Scene
– Internal videos
– Promotional videos
– Social Media endorsement
– Talks & Q&A
LIVE APPEARANCES AROUND THE WORLD: TALKS, LISTENING SESSIONS, Q&A, MEET & GREET
London – September 2018
Cannes International Festival of Creativity – June 2019
Shanghai – August 2019
