Partnering with Bandai and Gulli, My Love Affair created the ‘Tamadance’, a song and video clip by Lorie for Tamagochi.
The clip showed the choreography of the Tamadance, which children were invited to learn and send a video of their moves.
The winners were then invited to a flash mob in a mall where they got the chance to meet their idol and dance with her.

ClientBondai ServicesCampagne 360Year2014

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