My Love Affair won the pitch to deliver a full advertising campaign for the new Alcatel device: the IDOL 4 and its related VR technology. Following on from Alcatel’s partnership with DJ/Producer AVICII, mainly focusing on digital and in-store activations, the brand’s strategy here focuses on integrating the world of DJ’s, which is currently one of the most consumed musical genres by millennials, into its 360° campaign. A series of video spots describe the main features of the IDOL 4, transporting the consumer into a special party with the DJ behind the mixing decks. Click here to see the videos.
