Nicky Romero

As one of the leading global foods groups always promoting the benefits of exercise and fitness, Grupo Bimbo launched its own Energy Race in Mexico City a few years ago. In 2015 and for the first time, GB innovated with launching Global Energy Race, a 3K, 5K and 10K race taking place on the same day in September in 23 different cities in the world. To celebrate this special event hosting friends and families globally, My Love Affair planned the creation of Global Energy Bimbo’s official anthem, exclusively produced by international DJ Nicky Romero for the occasion. The track, entitled ‘Victory’, champions the principles of pushing and challenging one’s self.

  • ClientBimbo
  • ServicesGlobal campaigns
  • Year2019