To promote the power and quality of its high-end audio systems, French brand Devialet wanted to host a high-impact event. And so a street-marketing initiative was planned, aimed at organizing a public concert in the Paris metro. Pianist Michel Legrand and singer Nathalie Dessay agreed to take part in the event, accepting to perform together at the Saint Lazare station. In front of a steady flow of amazed passersby, the concert allowed a large number of people to take advantage of a pleasantly unusual sight, but also to discover the impressive audio performance of Devialet’s sound system.
