This French campaign saw Iggy Pop and his band Iggy & The Stooges rock out to the sound of Kronenbourg. It all started with a limited edition can designed by Iggy Pop himself and ended with a unique private and livestreamed show for Kronenbourg at the Casino de Paris. No better combination than the King of Rock N’Roll with this historical beer brewer.
– Media campaign with web commercials/teasers
– Live streamed private show in Paris
– Limited edition signed beer can which sold over 2 million units
