Design and production of a music-led brand collaboration connecting La Plagne with Boris Way, creating a contemporary and energetic expression for the destination.
As a rising figure on the international electronic music scene, Boris Way brought a modern sound and strong audience engagement to the campaign.
MLA fully designed and orchestrated the collaboration, from creative concept to final delivery, ensuring alignment with La Plagne’s positioning and seasonal communication strategy.
Scope of the collaboration:
- Creative and artistic direction
- Artist collaboration and booking management
- Campaign concept and storytelling
- Content production (video, digital & social assets)
- Destination brand activation and campaign deliverables
