Design and production of a high-end brand collaboration connecting LOEWE with David Guetta, creating a distinctive dialogue between luxury fashion, music and contemporary culture.
As a global music icon with a strong creative influence beyond the music industry, David Guetta brought cultural relevance and international reach to the collaboration.MLA fully designed and orchestrated the partnership, from creative direction to final delivery, ensuring a refined and culturally resonant expression aligned with LOEWE’s luxury positioning.
Scope of the collaboration:
- Creative and artistic direction
- Artist collaboration and talent management
- Campaign concept and cultural storytelling
- Content production (visual, digital & social assets)
- Brand activation and campaign deliverables
