Since 2013 the premium ice-cream brand Magnum has its own Magnum beach to gather the crème de la crème of Cannes Festival. Magnum showcases various experiential brand and product animations, complemented with an exclusive music show.
The 2019 show was in collaboration with My Love Affair who booked and managed the famous designer Virgil Abloh.
Nigerian singer and songwriter Burna Boy performed for a Magnum event at the Cannes 2023 Festival. The headliner of the evening extended the fun of the party, generating considerable enthusiasm among the audience. MLA Agency took care of the booking and management of the artist.
