Porsche

David Guetta

My Love Affair has orchestrated an exceptional campaign bringing Porsche and David Guetta together in Dubai, for a project at the crossroads of music, technology and sustainability. Shot at the heart of the Mohammed bin Rashid Al Maktoum Solar Park – the largest solar park in the world and a location never before filmed – this collaboration embodies a dream come true for the artist, while highlighting the Dubai Electricity and Water Authority’s commitment to powering nearly two million homes by 2030 by reducing CO2 emissions by 8 million tonnes a year. A true creative feat, the “Speed of Light” campaign celebrates innovation and renewable energy through a spectacular musical performance.

  • ClientPorsche AG
  • Services360 Campaigns
  • Year2025