My Love Affair is proud to support Smiley in the launch of its new global campaign “Take the Time to Smile”, on the occasion of its 50th anniversary.
Smiley has co-produced the exclusive video clip for David Guetta’s new track, in collaboration with Felix Da Housecat and Miss Kittin’. Entitled ‘Silver Screen’, the clip features Instagram celebrity @Dudewithsign and graffiti superstar André Saraiva, (who also designed the brand’s birthday logo), spreading positivity around the world.
Beyond this effort, the ‘Take the Time to Smile’ campaign hit all major cities in the world and included a street art marketing push that started in February at the Galeries Lafayette in Paris.
Smiley is one of the most licensed brands globally with partnerships in place with the likes of H&M, PUMA, Palm Angels, Michael Kors, Carolina Herrera and many others.
