Tag Heuer, Swiss watchmaker since 1860, joined forces with DJ/producer David Guetta, as part of its new global strategy to gain presence in the electronic-music scene. Through this partnership, led by My Love Affair, Tag Heuer released a special-edition David Guetta watch, which was unveiled at the Baselworld 2015 watch and jewelry show. As its new ambassador, Guetta is an integral part of the brand’s environment and a natural adherent to its pledge: #DontCrackUnderPressure. .
