Partnering with Bandai and Gulli, My Love Affair created the ‘Tamadance’, a song and video clip by Lorie for Tamagochi.
The clip showed the choreography of the Tamadance, which children were invited to learn and send a video of their moves.
The winners were then invited to a flash mob in a mall where they got the chance to meet their idol and dance with her.

  • ClientBondai
  • ServicesCampagne 360
  • Year2014