DJ set by world’s hottest designer Virgil Abloh to celebrate La Plage Magnum at Cannes Film Festival 2019

Since 2013 the premium ice-cream brand Magnum has its own Magnum beach to gather the crème de la crème of Cannes Festival. Magnum showcases various experiential brand and product animations, complemented with an exclusive music show. This year’s show was in collaboration with My Love Affair who booked and managed the famous designer Virgil Abloh.

This year, the American fashion designer, entrepreneur and DJ Virgil Abloh performed exclusively at the Magnum Beach. The artistic director of Louis Vuitton is also the chief executive officer of Off-White which he created in collaboration with rapper Kanye West. Abloh does not stop with fashion and is now spinning records, from London’s renown club Fabric, to the Magnum Beach for Cannes Festival.