Dua Lipa, the new choice of Adidas Originals

On January 25, Adidas released their new campaign featuring no other than Dua Lipa.

The campaign – entitled “Original Is Never Finished” – was inspired by the pre-animation technique of zoetrope.

Watched by more than 12 Million people in less than 6 months, the video was directed by Manu Cossu and is already a huge success for the brand in a constant move to speak to a wide millennial audience and involved talents that are relevant to today.