With the New “Biebs Brew” and the return of the renowned Timbits, Tim Hortons and Justin Bieber have created yet another fantastic mashup.
The Canadian-born superstar and the Canadian donut business initially teamed up in autumn 2021 for Timbiebs Timbits. In 2022, they released the ‘Biebs Brew’, a French vanilla cold brew.
According to a release, Justin Bieber told the Tim Hortons crew that he enjoys his coffee on ice, which sparked the idea for the Biebs Brew. Because of this and the singer’s adoration of the vanilla flavour, Bieber and the beverage innovation team decided to create a creamy French vanilla cold brew.
Back in November 2021, Bieber had already collaborated with the brand’s director of culinary innovation to create unique Timbiebs Timbits flavours combinations: chocolate white fudge, sour cream chocolate chip and birthday cake waffle.
Thanks to this new collaboration, Tim Hortons has brought back all three Timbiebs flavours in addition to Biebs Brew in the Canada and the US. Additionally, it is also possible to get the “Biebs Bundle” through the Tim’s app, which includes a large Biebs Brew and a 10-pack of Timbiebs for $5. The chain also reintroduced Timbiebs apparel in the US, such as the beanie, fanny pack, and tote bag.
