To celebrate the launch of its 4G offer in France, Bouygues Telecom wanted to mark the occasion through a promotional campaign and a special launch party. Through the proposal of My Love Affair, French singer Christophe Maé agreed to team up with Bouygues Telecom for the launch of their new mobile offer. The artist began his new tour with a private concert in Paris, where Bouygues Telecom customers were given an exclusive opportunity to revel in their move to 4G. Through the duration of the tour, Maé’s involvement generated a continuous flow of promotional activity, including, most notably, a mini-video contest and ongoing social-media posts from the artist.
