Coca-Cola Royal Bliss

Michael Calfan

Last February, Coca-Cola introduced a new drink to Spain, Royal Bliss. DJ and Producer Michael Calfan was one of the four brand ambassadors for the campaign. Royal Bliss is available in 8 flavours and is currently being enjoyed in bars and clubs throughout Spain. The campaign plays on the idea of « stepping out of your comfort zone » (#ComplicarseEsMaravilloso), which can lead to magical outcomes. Alongside the other ambassadors, Michael Calfan attended a round table discussion to explain how they stepped out of their comfort zones. He came up with the campaign’s official title track « See the Magic ». During the launch in Madrid, Michael performed a DJ Set for the Coca Cola team at a celebrity packed event.

  • ClientCoca-Cola
  • ServicesGlobal campaigns
  • Year2019