To step up its fight against tobacco consumption in the EU’s 28 countries, the European Commission rolled out “Day of the Ex-Smokers,” a campaign aimed at congratulating people who’ve successfully kicked the habit. My Love Affair recommended French DJ Bob Sinclar as the official spokesmen of the campaign. As part of his involvement, Sinclar attended the “Day of the Ex-Smokers” press conference in Brussels and offered 1,000 free downloads of one of his exclusively remixed hits. He also remained the key figure throughout the entire EU-wide media campaign.
