David Guetta and HP joined forces in a global ad campaign, covering a diverse range of high-profile activities. Conceived by My Love Affair in collaboration with Fuse/Omnicom Media, the campaign featured, most notably, a thrilling performance by David Guetta on HPs float during the Paris techno-parade in front of some 80,000 spectators. It also included a Web-series dedicated to Cathy and David Guetta, plus product placement in the music video “Without You,” which has received more than 200 million views on YouTube.
