Based around the idea of leaving a sticky note openly sharing feelings about identity, sexuality and/or relationships for a stranger to find, the campaign is called #feeldnotes.
Feeld needed to reach a large female identifying audience in NYC and to connect with their audience on a cultural level by supporting queer artists.
MLA Agency recommended talents’ profile based on Feeld’s needs and coordinated the social media campaign with 3 artists: Mykki Blanco, Dorian Electra and Lil Mariko.