Kaporal, the popular Marseille-based fashion store, sought to intensify its communication endeavors by uniting with new brand ambassadors. The magazine and outdoor campaign “TAKE ME AS I AM” highlights four new spokespersons, each with their own stylishly defiant attitude. My Love Affair teamed them up with young British singer-songwriter Julian Perretta who promoted the campaign on social media and performed a private show during their fashion exhibit. Kaporal also benefited from product placement in the video for Perretta’s Genesis cover “That’s all.”
