For several years, Pampers (P&G) has been a key partner in UNICEF’s fight against maternal and neonatal tetanus in poor countries. Their pledge is simple: for every purchase made and each “like” or share on social media, a vaccine is donated by the brand. In 2014, Camille Lacourt, world champion swimmer and father, became the official ambassador of this program. Operated by My Love Affair, the partnership spawned an emotionally eye-opening press visit to Haiti, which was shared actively across social media. The campaign was further reinforced by various posts and tweets by the athlete.
